Top-class and mystery is the impression Hermes leaves on the public. At the same time, it is also the only brand that has the highest average price and most custom-made orders and the only brand that a used item of it can sell much higher price than a new item in secondhand market.
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Depending on accurate, unique market positioning, Hermes grows in times of recession. The September issue of The Economist has pointed that in 2009 the global boutique market had declined by about 10%. Compared the operating revenue of the five largest boutique enterprises from March to August with that of the previous period, Swatch Group, Richemount Group and PPR Group all encountered sales drop, and LVMH managed to stay stable when only Hermes Group gained an increase of 7.6%, which marked it the strongest inflation-proof brand!
In fact Hermes has three strategies to keep their top clients
Strategy 1, to spend money on servicing top clients;
Strategy 2, to touch the hearts of the employees;
Strategy 3, to create uniqueness by hand-made craftsmanship.
